What is responsive web design?

Advantages of responsive web design for your business

 

Have you asked yourself, “What is responsive web design?” Responsive or adaptive web design is an approach by which a designer creates a web page that “responds” or resizes according to the type of device being is watching It could be a large desktop computer monitor, a laptop or devices with small screens such as smartphones and tablets. Stay in this article and know its advantages.

What is responsive web design?

The purpose of responsive design is to have a site, but with different elements that respond differently when viewed on devices of different sizes.

Let's take a traditional "fixed" website. When viewed on a desktop computer, for example, the website can display three columns. But when you see that same design on a smaller tablet, it may force you to scroll horizontally, something that users don't like. Or the elements may be hidden from view or distorted.

The impact is also complicated by the fact that many tablets can be viewed in vertical orientation or turned sideways for horizontal view.

On a small smartphone screen, websites can be even harder to see. Large images can "break" the design. Sites may take time to load on smartphones if they are heavy graphics.

However, if a site uses a responsive design, the tablet version could be automatically adjusted to show only two columns. That way, the content is readable and easy to navigate.

On a smartphone, the content may appear as a single column, perhaps stacked vertically, or possibly the user would have the ability to slide to see other columns. The images will be resized instead of distorting the design or cutting.

The point is: with a responsive or responsive design, the website automatically adjusts according to the device on which the viewer sees it.

How does responsive web design work?

Receptive sites use fluid gratings. All elements of the page are sized by proportion, rather than pixels. So, if you have three columns, I wouldn't say exactly how wide each one should be, but how wide they should be in relation to the other columns. Column 1 should occupy half of the page, column 2 should occupy 30% and column 3 should occupy 20%, for example.

Media such as images are also relatively resized. That way, an image can remain within its column or relative design element.

Advantages of responsive web design

 

User experience

 

Imagine browsing your portable device, and the content of a website is disorganized. How annoying would that be, needing to “pinch and squeeze” the screen to see the content? I would quickly close the page and look for another site that is probably already optimized for mobile viewing.

Therefore, the implementation of an optimization of your website will leave a good impression and provide a good user experience, such as the web design projects we offer.

 

Competition

 

The competition within Internet marketing is huge, so it is important to excel on the web and outperform your competitors. Consumers will choose a more optimized, more friendly and positive experience site than those that are not. The point is that you must make sure that you are the one that captures the attention of the consumer and you should make it as easy as possible to do so.

 

Offline Integration

Are you familiar with QR codes ? This integration is gaining popularity by advertising offline for companies and businesses. This can be scanned and translated into information such as the URLs of a website or email addresses.

Inserting these codes into your ads helps you drive traffic to your website. It allows you to have instant communication with offline users worldwide.

 

Brand and prestige

If a customer had a bad experience on your site, you can leave a bad impression about your business. 

Most people will feel upset and frustrated when they visit a site that is not compatible with mobile devices. This could make a customer feel that his company does not care about the business and is less likely to visit his website in the future.

 

Related Responsive Design Issues

 

Mouse v. Touch

Design for mobile devices also raises the issue of mouse versus touch. On desktop computers, the user usually has a mouse to navigate and select items. On a smartphone or tablet, the user mainly uses the fingers and touches the screen. What may seem easy to select with a mouse, it can be difficult to select with a finger at a small point on a screen. The web designer must take into account the "touch".

 

Graphics and download speed

In addition, there is the issue of graphics, ads and download speed. On mobile devices, it may be convenient to display fewer graphics than for desktop views, so that a site does not take long to load on a smartphone. It may be necessary to change the sizes of larger ads to smaller ones.

 

Applications and "mobile versions"

In the past, you might have thought about creating an application for your website; for example, an application for iPad or Android, or you would have a mobile version specifically for BlackBerry.

But with so many different devices today, it is increasingly difficult to create different applications and versions for each device and operating platform.

 

Why do companies need to change to a responsive web design?

More people are using mobile devices. A recent study by Pew , 77% of Americans now own smartphones in 2018, which is only 35% in the first Pew Research Center smartphone survey conducted in 2011.

Check your traffic and you will be surprised by the amount of visitors that arrive at your website via mobile devices. (In your Google Analytics, select “Audience” on the left side, then “Mobile” to see what proportion of traffic comes from mobile devices. You can even drill down to see which devices are sending traffic.)

 

conclusion

It is essential that each company or business immediately implement the optimization for mobile devices their web pages in case they do not have it or strengthen the user experience in the case they have.

Feel free to let us know your comments, you may also want to check our services page . Let us help you develop an effective website solution for your business, tailored to your potential customers. Start today with our courtesy advice. Contact us

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